Founders

The people
building it wild.

From mountain ridge to ocean wave — the entrepreneurs turning passion into business, and business into legacy.

Sarah Mitchell

Sarah Mitchell

Trail Running Gear

Outdoor Brands

Built a €2M trail running brand from a van in the French Alps — without retail, without VC. Based in Chamonix.

Read her story →
Tom Vega

Tom Vega

Cycling Brand

Outdoor Brands

Left corporate marketing to build a cycling brand. Two pivots, one near-failure, and a business that finally works. Based in Barcelona.

Read his story →
Maria Chen

Maria Chen

Surf School

Adventure

Six surfboards, one broken wetsuit, and a vision. Now running a surf school empire across three continents. Based in Biarritz.

Read her story →
James Park

James Park

Glamping Network

Glamping

Scaled from 1 hand-built cabin to a 14-property glamping network in under five years. Based in Scotland.

Read his story →
Amara Diallo

Amara Diallo

Eco-Tourism

Sustainable

Built the first B Corp-certified adventure tour operator in West Africa. Now mentoring 40+ eco-entrepreneurs. Based in Dakar.

Read her story →
Lena Hartmann

Lena Hartmann

Nature Photography

Adventure

Turned a nature photography Instagram into a €300K/year business through workshops, licensing, and brand partnerships. Based in Norway.

Read her story →

Are you building in the wild?

We feature founders from every corner of the outdoor economy. If you have a story worth telling, we want to hear it.

Pitch Your Story

Resources for SME founders in France:

Institut de la PME ↗