Stories

The human stories behind the outdoor economy.

From the first campsite booking to a seven-figure exit — we document what it really takes to build a brand in the wild.

All Stories

Cover Story

How This Founder Turned a Mountain Obsession into a $2M Gear Brand

Starting from a van conversion in the French Alps, Sarah Mitchell built one of the fastest-growing trail running brands in Europe — without a single day of traditional retail.

Sarah Mitchell·April 2026·8 min read

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Founder Interview

The Surf School That Became a Brand: 10 Years of Growing Without VC

Bootstrapped, community-first, and expanding across three continents.

March 2026·6 min read

Glamping

From 1 Cabin to 14: The Scaling Playbook for Outdoor Hospitality

Permitting, pricing, platforms — and the mistakes to avoid at each step.

February 2026·10 min read

Sustainable Tourism

The Eco-Tour Operator Who Got B Corp Certified in 18 Months

Three applications, one certification, and a business that changed forever.

January 2026·7 min read

Brand Building

The DTC Playbook for Outdoor Gear Brands in 2026

How small-batch gear brands are outpacing legacy players.

December 2025·9 min read

Adventure Travel

The Surf Camp Founder Who Said No to Airbnb — and Won

Why direct booking is more than a revenue strategy.

November 2025·5 min read

Resources

The Outdoor Founder's Tech Stack: Tools Worth Paying For in 2026

Booking systems, content tools, payment processors — the essentials.

October 2025·12 min read