Unfiltered conversations with the people building the outdoor economy — their real numbers, real mistakes, and real advice.
Every interview in this series goes deep. We ask about the revenue, the failures, the pivots, and the moments where it almost didn't work. These are conversations, not press releases.
Starting with a van in the French Alps and a borrowed sewing machine, Sarah Mitchell built one of Europe's most talked-about trail running brands — on zero VC, zero retail, and zero compromises.
"The community came first. The revenue came second. That's the only order that works."Read the full interview →
Tom left a comfortable marketing job to build a cycling brand from scratch. Three years, two pivots, and one near-bankruptcy later — he wouldn't change a thing.
"I learned more from my first refund request than from any business book."Read the full interview →
Starting with six surfboards and one broken wetsuit in Biarritz, Maria Chen built a surf school empire — without a single Airbnb listing or VC dollar.
"Direct bookings aren't just better for revenue — they're better for the relationship."Read the full interview →
Are you building an outdoor or adventure brand? We're always looking for the next great story.
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